How Rooh Inspires Our Designs

If you’ve spent any time browsing our collections, you’ve probably noticed a recurring theme: a joyful, golden-haired Labrador named Rooh. But Rooh is far more than just a mascot; she is the beating heart of our studio, our Chief Happiness Officer, and our ultimate muse.

The Studio Supervisor

Every handcrafted notebook and every seed pencil is created under Rooh’s watchful eye. Her presence in the studio dictates our pace. When we’re rushing, a gentle nudge from her wet nose reminds us to slow down, to breathe, and to put intention back into our craft. This unhurried, mindful approach is exactly what we hope to pass on to you through our stationery.

“Dogs do speak, but only to those who know how to listen.” — Orhan Pamuk

Rooh’s boundless energy and love for the outdoors heavily influence our eco-friendly philosophy. Watching her dig in the garden, roll in the grass, and simply exist in harmony with nature reinforces our commitment to creating products that won’t harm the earth she loves so much.

Quality Control

We often joke that Rooh is our toughest quality control inspector. From “testing” the durability of our packaging (unintentionally, of course) to approving the scent of the organic dyes we use, nothing leaves the studio without her paw of approval.

The next time you hold a ByRooh Creations product, know that a little bit of Rooh’s joyful spirit was in the room when it was made.